Odin moves with power, and composes with delicacy: Double Bubble

Producer Odin starts to claim her space, low end rhythms supporting her intensely personal style

The connection now formed between up and coming LA label SXN and industry heavy hitter Alpha Pup is starting to give rise to some interesting sound and charismatic artists. As SXN hunts out producers fired up with imagination and the need to create and find their sound, Alpha Pup is ready to give them the platform they need give voice to that energy.

Odin Smith, sometimes known as Odiespice, is one of the creators emerging from that intersection. Deep into DJ culture from a young age, the turning point into producing has been recent for the San Fernando Valley born artist. Now working as ‘Odin’ she’s releasing a series of EPs and singles which draw on emotional undercurrents, translating raw feelings into tracks of meditative melodies.

There’s a sense of experimentalism at play, but part of that is simply a question of tuning into the atmosphere that Odin is looking to create. Unpredictability becomes irrelevant once control of the music has been given over to the young producer, who seems determined to walk her own path.

Odin’s newest single ‘Double Bubble’ will drop on August 28th, with vocal contribution from Kohinoorgasm. Minimalist samples strip away distance between the listener and the sound; an intimate relationship.

Support the single on Bandcamp or stream it on Spotify

Check out more from Odin
Instagram / Bandcamp / Spotify / Soundcloud

Hear more from the collective- SXN
Website / Spotify / Instagram

früit looks skyward with 'Moonkissed'

Plucky upstart label SXN already has a roster of talented beat makers from LA to El Paso, but now, with a recently inked distribution deal with legends of the scene Alpha Pup Records, they’ve turned their taste to the horizons and found an impressive newcomer in Belgium-based, Paris-born früit. früit’s debut EP, “Prism,” which releases September 27th, suggests a delicate, ethereal approach to left-field beats, and today we get nothing but confirmation of that, with the lead single “Moonkissed.”

Perfectly titled, Moonkissed floats along in a lush garden of distant, metallic pads, crunchy organic drums that swagger with just enough syncopation, and früit’s own soft voice lightly chopped drenched in misty reverb. It’s a bit of a shame that her voice sits so deep in the track, since its easy, disarming quality would surely prove effective with her production style, calling to mind Tokimonsta’s collaborations with Gavin Turek or Shuanise. Nevertheless, it’s a strong debut. früit is certainly one to keep an eye on if you can see through the prism.

The Prism EP releases September 27th 2019 on SXN, get yourself a copy if you’re feeling the single.

— review by autonomy

Keep up with früit

Spotify / Soundcloud / Instagram

Hear more from SXN

Website / Spotify / Instagram