Sonic Cinema 18- Music videos from Slumberville, Acud, and Noah

Slumberville is Swedish musician and producer Sebastian Fronda, and his latest track, ‘Paraná River,’ epitomizes the artist’s lo-fi style centered around the value of simplicity. Branching off from his recent releases, this track features offbeats and a quirky flute sound. The DIY approach to music making is incorporated in the visual execution of the video that features a collage of 2D and 3D animations, cutouts, figures, and landscapes. The warm, bright color pallet and playful use of shapes and forms with singing toucans, dancing figures, and personified ocean life bring light-hearted humor to the song.

Acud is Berlin-based producer and DJ Lasse Winkler who uses vocals, poetic lyrics, and atmospheric instrumentals to create his self-proclaimed genre “Deep Space Disco.” His latest release, ‘Supermarkt,’ features his warm beats and rhythmic voice and is accompanied by a humorous and theatrical video in which two characters disguised in Mickey Mouse masks interrupt the everyday act of going to the supermarket by handing out money and causing chaos in the cartoon-like illustrative aisles. The scenes straddle the boundaries between the real and the imaginary by depicting real shoppers among 2D shelves and items.

Tokyo-based producer and singer Noah released her latest album, Noire, a collection of previous tracks over the five years from 2015 to 2020. She infuses her piano instrumentals with hints of jazz, a lo-fi sound, and subtle bass beats, and in her latest album, she celebrates the creative freedom and reflective nature of the nighttime. The video features abstractions set to a black background, established by playing with light, color, silhouettes, and ephemeral digital paintings. The ethereal nature of the visuals enhances the song’s celestial sound and spiritual, introspective, and solitary touchpoints.