Born in 1990, producer / beatmaker from Aichi Prefecture Sweet William took the Japanese hip hop scene by storm alongside Okinawan MC 唾奇 (Tsubaki) - with the release of their album ‘Jasmine’ in 2017.
The release received widespread support, largely for it’s smooth, expertly-crafted beats and head-nodding lyrical wordplay. But in many ways, it is the album’s deep and personal approach that makes it an honest gem of Japanese modern music. The album’s title ‘Jasmine’ refers to the local tea of Okinawa, which has been a favourite drink on the islands since the days of the Ryukyu Kingdom for hundreds of years. The title sums up the sound and feel of the album well: a refreshing and fragrant experience with notes of nostalgia. The release is an invigorating start to finish listen with guest appearances from Fukuoka-born singer Kiki vivi lily and Tokyo rapper Jinmenusagi.
Following up this modern day classic is a recently released fresh perspective on the album - Jasmine Instrumentals. Stripping away all the extras to let Sweet William’s meticulous productions speak for themselves, the album contains velvety keys, crunchy beats and crisp samples. There’s even a bonus beat ‘Walkin’ (above) not previously found on the original album.
’Jasmine Instrumentals’ is highly recommended for any hip hop head, beat scene fan, or someone who just needs a good chill after a long week.
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