Blink and you'll miss Instupendo's stunning winter elegy, 'Persona'

Modern music, especially electronic-based music, has a tendency to try to pull you in as soon as possible. This is of course not surprising, or even a bad thing, considering the incredible explosion of new music over the last decade or so, combined with the nascent expectation of instant gratification in our daily lives. But it certainly puts music that ignores this tendency on shaky ground — will compositional patience pay off, or will it end up devoured by the deluge of new music that presents itself to us every single day? For ‘Persona’, Instupendo doesn’t seem to care about any of that.

Instead of trying to lure you in, Persona creates its own emotional space, perfectly content in its own world. If you blink you’ll miss it, but if you approach it with care and attention, suddenly it’s impossible to ignore its delicate, detuned chords calling out to you. Winter is a season to slow down, and hopefully reflect thoughtfully on our lives. Instupendo, inspired by the season for this track, shows us why it’s worth it to do exactly that.

— review by autonomy

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